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SHELL
Fuel Industry - Brazil
project
Shell is one of the largest fuel distributors in the world and has a very strong presence in the world of motorsport.
The proposed challenge was to creatively promote a brand new fuel. During the weekend of the Brazilian GP of Formula 1, a blitz of actors took to the streets simulating a pit-stop and promoting the product.
job done
- Creative concept development
- Guerrilla action production and coordination for product launch
- Logistics and staff coordination for the promotional action
- Post production performance reports
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